Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network.
Now numerous publishers tell Recode that Facebook is de-emphasizing live video when it talks to them. And none of the publishers we’ve spoken with expect Facebook to renew the paid livestreaming deals it signed last spring to get live video off the ground.
Instead, Facebook is pushing publishers to create longer, premium video content as part of a larger effort led by Facebook exec Ricky Van Veen. The hope is to get more high-quality video onto the platform and into your News Feed — the kind of stuff, presumably, you might find on Netflix.
Facebook may pay publishers for that stuff, instead of paying them to make live video, a format Mark Zuckerberg was “obsessed” with last year. Late last year, Recode reported that Van Veen is having discussions with some creators to license TV-style shows.
Those deals might make sense for companies that already make longform video, like TV studios and movie houses, but it’s unclear if digital publishers that are part of the live video program will be paid to make the kind of stuff Van Veen is looking for. Vox Media, the company that owns Recode, is a current Facebook Live partner.
Source:-recodea
Now numerous publishers tell Recode that Facebook is de-emphasizing live video when it talks to them. And none of the publishers we’ve spoken with expect Facebook to renew the paid livestreaming deals it signed last spring to get live video off the ground.
Instead, Facebook is pushing publishers to create longer, premium video content as part of a larger effort led by Facebook exec Ricky Van Veen. The hope is to get more high-quality video onto the platform and into your News Feed — the kind of stuff, presumably, you might find on Netflix.
Facebook may pay publishers for that stuff, instead of paying them to make live video, a format Mark Zuckerberg was “obsessed” with last year. Late last year, Recode reported that Van Veen is having discussions with some creators to license TV-style shows.
Those deals might make sense for companies that already make longform video, like TV studios and movie houses, but it’s unclear if digital publishers that are part of the live video program will be paid to make the kind of stuff Van Veen is looking for. Vox Media, the company that owns Recode, is a current Facebook Live partner.
Source:-recodea