Twitter tests 'News' tab to show breaking news on mobile apps

A Twitter spokesperson said in the statement that they are experimenting with a news experience on iOS and Android as they continue to explore new ways to surface the best content to users.

When the users click on the news tab, the trending stories are shown which are curated from major news organizations. When the users select a story they are brought to a view that shows off the beginning of a news story with a link to tap for the full article and top related tweets.

It is exact date of release of the feature is unknown. The tab has already rolled out to both iOS and Android users in Japan, but there is no information on exactly where and when it will roll out to other users. 

Source: Today Tech News

Twitter pins ad revenue hopes on new partnership, acquisition

Tech News - Twitter was forced to cut prices for its new "direct response" ads, Chief Executive Officer Dick Costolo said on Tuesday after a the company issued a revenue warning for the year. Twitter shares fell 8.9 percent on Wednesday after dropping as much as 24 percent on Tuesday.

               

The ads, designed to get readers to click links to download an app or go to a company's web site, failed to deliver as promised. As a result, Twitter cut ad rates, impacting quarterly revenue by $4 million to $5 million, Costolo said.

               

"I don't think Twitter will realize its potential without being able to show advertisers more specifically what their performance on advertising is," said Colin Sebastian, senior analyst at Robert W. Baird & Co, who said the company's new deals show its willingness to adapt to advertisers' requests. "Twitter is a work in progress and clearly there's plenty of work left to do."

               

Twitter delivered disappointing first-quarter earnings on Tuesday, which were reported an hour early by financial data platform Selerity and sent the stock plummeting.

               

But it was not just the leak that traders punished. The San Francisco-based company also missed Wall Street revenue estimates by nearly $20 million, according to Thomson Reuters I/B/E/S data. It recorded $436 million in revenue and said its key measure of monthly active user had slowed.

               

Key to improving advertising will be measuring who clicks on what. Costolo said a new partnership with Google's online advertisement service DoubleClick and the acquisition of marketing technology company TellApart, would help advertisers measure ad views, clicks and calculate investment returns.

               

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